FabricLink's Technical Center

News-Releases Index | Outlast Technologies
07/07/2010
Outlast Launches New E-learning Training Program
Outlast Technologies, the leader in temperature
regulating technology, has developed an interactive multi-lingual elearning tool.
Accessible through outlast.com, this comprehensive training program is designed to
help manufacturers as well as retailers easily acquire basic knowledge about Outlast®
technology.
“We see again and again how essential it is to offer added value to the consumer,”
says Greg Roda, president and CEO of Outlast Technologies. “The best way to
convince the consumer is to explain the performance and benefits of a smart product,
which is then mirrored in successful sales numbers.”
Moreover, in a retail setting it’s difficult for a sales staff to have the time and
willingness for training. This problem doesn’t exist for online training: Anyone
interested in learning more about Outlast® technology can log into the “training”
section of outlast.com (in the right corner) at his or her convenience and work
through the training sessions. The training is divided into the two versions, “Basic”
and “Advanced.” After choosing a category — “General,” “Apparel,” “Bedding” and
“Footwear” — the user can quickly click through seven chapters complete with
questions, feedback and tips for selling. At the end the user can receive a certificate
and has the opportunity to win great prizes by participating in a quiz to test their
newly acquired knowledge.
Initial feedback about the training program is extremely positive. “We are very proud
of this new training tool—nothing else like it exists in the textile market,” says
Heather Manuel, Outlast North America sales and marketing director. “By supporting
our licensees through to the retail environment, we can help them generate good
sales. And that comes from presenting information about the benefits of climate regulation in a way that is easily understood by the consumer,” continues Manuel.
“It was important to not only design the online training in an attractive way, but also
to make the training clear and brief,” says Roda. “Now, we are working to make the
online training even more exciting and appealing by using additional multi-media
components including short videos.”